WHO WE ARE
We are a San Diego based brand and marketing agency. We have built brands in the fashion lifestyle, sport and outdoor markets and have helped industry-leading companies grow by developing innovative customer-centric brand and marketing strategies.
WHAT WE DO
We help brands do a better job at connecting with their customers. We look at your customer’s journey and use data to pinpoint what your company can do better to grow with your customers and identify opportunities to reach new ones.
HOW WE WORK
We analyze your customer’s path to purchase to provide you with an actionable growth marketing strategy supported by data. We use a process of discovery, market research, data and trend analysis to provide a strategic roadmap for getting more loyal and passionate customers.
WHY CHOOSE LENS
We use Research, Data, and Experience to build brand growth and marketing strategies that CREATE PASSIONATE CUSTOMERS.
Our BRAND HEALTH AUDIT assesses your brand’s overall heath. The results tell you where to focus energy and resources to maximize growth.
We help your company identify growth opportunities and prioritize your marketing efforts to MAXIMIZE YOUR ROI.
- Brand DNA, Values, Mission Development
- Marketing Strategy and Execution
- Identifying Market “White Space” and Growth Opportunities
- Brand Health Audit Measured Against Industry Leaders
- Trend Analysis
- Competitor Analysis
- Integrated Go-To-Market Strategy
- Customer Profiling and Development
- Customer Insight Analysis and Focus Groups
- Content Strategy, Creation and Execution
- Social Media and Digital Marketing
- Ambassador and Influencer Marketing
- Brand / Product Naming and Architecture
- Branding and Campaign Development
- PR and Product Seeding