LENS
BRAND STRATEGY&
MARKETING AGENCY

BUILDING BRANDS BY LOOKING DEEPER

We help companies grow by building brand and marketing strategies that create passionate customers.

 

ABOUT LENS

We are deep-dive brand strategists. We love helping brands tell authentic stories that help them get more new and loyal customers.

We use a process of…

  • Discovery
  • Market analysis and research
  • And real-world experience

 
…to build brand marketing strategies that move the needle.

WHY CHOOSE US

  • We build brand growth strategies that get passionate customers.
  • Our Brand Health Audit assesses your brand’s overall heath.
    • The results tell you where to focus to maximize growth.
  • We help brands differentiate from competitors and gain preference.
  • We have 20 years of experience helping grow leading global brands.
  • We create brand and marketing roadmaps for making better decisions.
  • We work with start ups, established brands, and creative agencies.
  • We work with your executive team seamlessly – your business goals are our priority.

WHO WE ARE

JOE FREITAG – DIRECTOR OF BRAND STRATEGY / PRINCIPAL

Joe is a senior brand and marketing strategist with 15+ years of experience building brands in the sport and outdoor lifestyle consumer goods markets. Joe has been instrumental in the growth of industry-leading organizations by identifying key opportunities and developing comprehensive brand growth strategies.

  • Developed the Brand Health Audit, analyzing key customer touch-points to identify growth opportunities for your brand.
  • Expert in integrated brand strategies that drive and exceed business goals.
  • Award winning marketing campaign development.
  • Public speaker and marketing strategy coach.
  • Competitive BBQ cook and certified BBQ judge.

BRANDS WE'VE WORKED WITH

We have worked with industry-leading brands in the sports, outdoor, fashion and lifestyle industries as clients or as in-house staff.

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