Tag: Brand

19 Sep 2016

Rethink “Content” Marketing

When the crew here at LENS first started our brand-building careers in the infancy of what is now called Action Sports (specifically the skateboard/snowboard/surf industry), there was no such thing as “content marketing”. In fact, the traditional rules of marketing didn’t really exist in that world either. Sure, there were marketing departments, and we managed things like […]

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16 Sep 2016
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The Friday Five

Every Friday we’re sharing 5 articles that we’ve read during the week that we think are interesting. Most relate to marketing or branding, others are just plain thought provoking. In this week’s Friday Five, among other things you’ll learn why daydreaming is good for your brain, how shoes can me made of carbon emissions, and why talking like […]

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04 Sep 2016

Brand Strategy vs Marketing Strategy

These two concepts are directly related, but often confused. The idea of “brand” is often used to describe marketing. Brand “management” responsibilities are often given to the marketing team, and the campaigns that they create are frequently considered “brand” activities because they are the vehicle that delivers parts of the brand message to potential customers. […]

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